Next to word of mouth, publicity is the most cost-effective strategy you can use to market your business. It increases your credibility and helps you position yourself ahead of your competition–as long as it’s positive publicity, of course.
The main objective of publicity is to announce or inform. Publicity is usually free; in most cases, you don’t have to pay to get your press release into the paper. You (or a professional writer) draft the press release, but someone at the paper edits it and turns it into an article before it’s published.
There are many online resources available to teach you how to structure, design, and format your press release. When you’re ready to submit it, you can either use a distribution service such as PRWeb.com. or submit it to your community’s local publications yourself.
Networking your business is more than just going out and shaking hands; your business also needs to generate publicity to increase your visibility and credibility. Professionals recommend that your business generate a press release once per quarter to remain visible in your industry and community.
For tips on writing a press release, CLICK HERE.
This entry was posted on Tuesday, December 16th, 2008 at 6:00 am and is filed under Marketing/Sales, Networking, Networking Education, Networking Prep, Referrals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.8 Responses to “PR Helps Your Networking Efforts”
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December 16th, 2008 at 6:51 am
Kie Ivan,
Yes PR are very good to promote your business. Google put press release in the News section so this is very great for visibility.
Thanks
Michel Richer
December 16th, 2008 at 7:44 am
Good tip. I am going to check out PRWeb.com
December 16th, 2008 at 1:59 pm
Thanks Ivan for those helpful tips and I could not agree more with your statements. Currently I’m a publicist with Rushing Media and our clients are experiencing overall increase due to positive PR.
-April W.
December 16th, 2008 at 4:30 pm
Don’t forget the role of social media in your PR efforts…blogging, Twitter, etc. Check out this blog for some handy social media PR tips – http://www.pr-squared.com/
December 16th, 2008 at 6:41 pm
Thanks for the god advise, Dr. Misner.
Whereas my principle business has geographic limitations, I will target the local papers.
December 16th, 2008 at 7:28 pm
Hi Ivan,
Thank you for sharing the press release tips. I have started working on it to announce my new book. Great article.
December 17th, 2008 at 9:18 am
I never thought about a press release. I will get right on it for my new starting mold inspection business.
December 17th, 2008 at 9:21 am
One other tip I’ve learned to help get the most out of a well written release is follow-up. Knowing when and who to contact is key.
-April W.