Inspired Business Growth

Correcting the Accidental Brand

Wendy Piersall — Fri, 28 Mar 2008 17:44:04 +0000

Almost exactly two years ago, I started a hobby blog to document my e-business startup. I named it eMoms at Home. Three months later, the blog got popular enough to become my startup. I thought at the time that other work-at-home moms might be interested in what I was doing. What I found was that [...]

The 5 Challenges of the Intermediate Entrepreneur

Wendy Piersall — Fri, 07 Mar 2008 03:27:13 +0000

I’d consider myself an intermediate entrepreneur. I have nearly eight years of self-employment under my belt. I know the pitfalls of entrepreneurship well enough to avoid them (relatively speaking), and I now am able to offer a considerable amout of help and guidance to newer business owners. I don’t have a million-dollar company or any [...]

Want to Know What Customers Really Think? Twitter Will Tell You

Wendy Piersall — Fri, 22 Feb 2008 19:22:24 +0000

Twitter, in case you aren’t familiar with the service, is a way of staying in touch and keeping up with friends and colleagues no matter where you are or what you’re doing.You can access it via the web or via SMS on your mobile phone. At first blush, Twitter appears to be a giant chat [...]

What are Your Motivational and Inspirational Challenges?

Wendy Piersall — Fri, 15 Feb 2008 19:59:30 +0000

I mentioned my recent motivational slump, which caused me chagrin. I’ve had to work really hard to get myself back on track, and I’m finally on my way to getting caught up. Since I’ve been my own boss on and off for almost eight years, I know all too well the challenges that face [...]

Coming Out of a Rut: How to Get Yourself Back on Track and Productive Again

Wendy Piersall — Tue, 22 Jan 2008 21:40:42 +0000

This is a fitting post to return to this blog with: I haven’t written here since November (gosh, has it really been that long?). But with the holidays, business stress and the dark, short winter days upon us, sometimes I let circumstances get the best of me and fall into a rut. You know the drill. [...]

Kolbrener’s Table of Brand Evolution Terms

Wendy Piersall — Tue, 20 Nov 2007 11:35:21 +0000

I can say little more than “Wow” to this interactive periodic table of branding and marketing terms. It’s definitely an enjoyable way to spend a few minutes if you’re a marketing geek like me.

Advisors: The Entrepreneurial Conundrum

Wendy Piersall — Fri, 16 Nov 2007 20:50:28 +0000

The following is a guest entry from respected entrepreneur Julie Lenzer Kirk, author of The ParentPreneur Edge. Whether you call them advisory boards or mastermind groups, much has been said–and written–about the value of good advisors. In one of the programs I lead where we’re helping women start technology-based businesses, we all but require the women [...]

How Can You Build Your Brand With a Blog?

Wendy Piersall — Tue, 06 Nov 2007 01:26:30 +0000

Blogs are a powerful medium online. Few other tools offer the combination of technology and personality that a blog can offer to a company. Last week we talked about how to participate with your brand online, because you can’t control it with social media, nor did you ever really control your brand once you handed [...]

How Can You Keep Control of Your Brand with a Blog & Social Media?

Wendy Piersall — Thu, 25 Oct 2007 03:17:26 +0000

On Monday, I was the keynote speaker at the Blogging for Business Conference in Salt Lake City. The room was filled mostly with marketing and media professionals, with some business owners - who all had some big questions about blogging. At the forefront of everyone’s mind were a few key business blogging questions: How can you keep [...]

Rags to Riches :: Can Waiting Tables Teach You How to be an Entrepreneur?

Wendy Piersall — Mon, 08 Oct 2007 15:50:02 +0000

Sometimes when I look over my business experience in the past, I kind of wonder how I got here. I have no fancy MBA, I’ve never held a job for someone else for more than 1 and a half years, and my college degree is in Holistic Psychology with minors in Outdoor Leadership & Fine [...]